The Challenge

Experts – due to their unique subject matter expertise – often spend much of their day attending to inbound queries (with varying degrees of importance). Rarely is there anyone that they can hand off such requests to because their knowledge is so specialised no one else is able to assist. The frustration that they often cite is that these responses are often not the best use of their time, energy, and talents – and the time spent on them comes at the expense of more critical activities that typically don’t come with the same imposed deadlines or with senior leaders chasing them. They need to proactively push forward agendas that warrant considerable time investment that they struggle to find. This creates a vicious cycle since they are then seen as lower-level go-to people rather than being strategic contributors and thus generates more low-level work.

This is incredibly frustrating for the experts, and it also robs the organisation of the outcomes that might be derived from better-focused experts. Most experts have not had exposure to tools that help them plan better – nor adequately negotiate - an optimal focus with stakeholders.

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