Motivating Stakeholders
Summary: Without deep insights into human motivations, it's unlikely that experts will foster the highest levels of engagement, commitment, discretionary effort, support, etc from stakeholders.
Written by Alistair Gordon 11 May 2022

Image credit: Eucalyp on Noun project

The Challenge

Even where an expert has determined which stakeholders to focus on and analysed their needs and built an engagement strategy accordingly, the success or otherwise of such engagements will rest with just how effective their engagement skills are.

This module provides a framework to understand human motivations – as stakeholders are complex human beings rather than being formulae which one can predictively run. Much of the module is spent practising role-play conversations with stakeholders – as ultimately the engagement strategies are only as effective as their execution. Executing well is about developing engaging behaviours and instincts. Such tools and experiences are typically not on the average expert curriculum, which likely provides more technical skills particular to the experts’ areas of specialism. Even with the right strategy and intentions, experts who are not practised in the art of engaging stakeholders can still find that their attempts to engage them fall short of achieving the optimal outcomes.

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