Identify your most important stakeholders and focus on the work that matters most to them.

Ask yourself these questions:

• Have I conducted a thorough analysis of who my most important stakeholders are? Or who they should be?

• Have I spent enough time with those stakeholders to understand what value they would like from me? Have we had a big-picture conversation and not just a current-work-in-progress discussion?

• How would I measure whether I am adding value to the right stakeholders for the right reasons at the right time?

• To what extent do I have a clear sense of purpose and mission in my role? To what extent am I fluent in articulating my clear purpose, particularly in moments when I need to demonstrate integrity around prioritising work?

• Am I spending enough time thinking about where I spend my time, as well as on whom and what I spend it and why? As priorities change, do I adapt quickly enough and communicate these changes broadly enough?

Did you find this tip helpful? You can find many more in our book Master Expert: How to use Expertship to achieve peak performance, seniority and influence in a technical role.

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